Visitors ignore bannersagusptc18 / 07 Nov 2017 / 387
Banner ignoring is an event in website usability where the visitors of the website deliberately or un-intentionally ignore the banner of website having information, and this is known as called ad blindness. This actually does not mean banner ads do not create any impact on the viewers. The Viewers should never felt existence of the ad though; it does also have unconscious impact on the resultant behavior. The banner content impacts both the visitors and businesses of the site.
- The usability of website could be enhanced by reducing the errors and frustration caused to users by addressing the needs effectively and targeting with the ads.
- They are relevant to the interests. Even the ads placement of as is of great essence in capturing the attention.