Visitors are interested in the headlines

agusptc18 / 07 Nov 2017 / 449

From the moment a customer arrives on your website, the clock is ticking. In fact, you’ve got an average of just 7 seconds to grab a reader’s attention and give them the information they want, before they leave your site and go somewhere else. Your headlines are the first thing that potential customers will read when they arrive on your site, so it’s incredibly important to get them right.

• Making sure that headlines are punchy, interesting and informative is the first step to engaging with customers, but before we look at some ways to improve your headline writing, it’s important that you understand the aim of a headline.
• The primary goal of any headline is to grab the reader’s attention and persuade them to read the rest of your article or web page.