Remember that users are impatient

The performance and effectiveness of Web sites differs, and so differs the user expectations. The person will also be much patient while waiting for the video clip for loading than for the search result. Moreover, Web sites regularly face the trade-offs between the visual richness as well as the times of snappy response. As news sites and entertainment, provide more video clips as well as interactive graphics which may slow down the things. Very easy principle:

• When the web-site is not able to fulfill the expectation of users, then the designer also failed to get the job completed properly and company also loses the money.
• The great side is cognitive load which is less instinctive is navigation, so more willing these users will to leave web-site and even the search for the alternatives.