The general area is made up of Ruakaka Beach, Ruakaka Township and Marsden Point. Other Bream Bay localities such as One Tree Point, Takahiwai and even Waipu are often included in general conversation regarding the area.
Ruakaka Beach lies near the mouth of the Ruakaka River which boasts a rare bird reserve and popular Summer camping ground. It is primarily a residential area made up of a mixture of permanent homes and beach shacks
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