Advertising near to popular materials of a site is more effective

It mainly depends on website and their viewers. Few websites get the visitors which are mainly ad-blind, so the text ad would work to be best, or the ad in the bottom end of main content of website might prove to be much profitable because of the placement. Keep visuals and content to be simple. Viewers will possibly give just a glance at the web banner ads.

• The design of Banner ad mainly relies on appropriate balance of every ad, so you should watch the hierarchy. Banner ads should be perfect and catchy.
• Influential banner ads are mainly designed to enhance brand awareness and to drive the web traffic to your site.